Are you Sarah?
- Feb 20
- 3 min read

I’ve been deep in collecting my clients' reviews and testimonials this week.
I should do it as I go along really…..(note to self)
But it’s really highlighted to me just how bloody good I am at this coaching malarky because the results are fabulous.
So, I’m going to tell you about Sarah (you're probably going to see yourself in her).
You've had a stressful day. The emails won't stop. Your boss is being unreasonable.
You feel...something.
But you can't quite name it.
So you head to the kitchen. Because food always helps. For about 5 minutes.
Then the guilt kicks in.
"Why do I keep doing this?"
"I should have more willpower."
"I'll be good tomorrow."
But, it's not about the food. It never was.
Six months ago, Sarah was running on empty.
Burnt out from work, staying up late for "me time" even though she was exhausted (revenge bedtime), using food to cope with stress, overwhelm and feelings she couldn't even name.
She came to me saying "I eat when I'm stressed and I can't seem to stop."
But what she didn't know yet?
She wasn't dealing with a food problem.
She was dealing with an emotional regulation problem that looked like a food problem.
Her nervous system was on high alert. And food was the only thing that made her feel better (until it didn't).
So come with me for a second.
Imagine having a stressful meeting. Your boss being difficult. That project is running behind. You feel overwhelmed, frustrated, maybe even a bit powerless.
Now imagine...not immediately heading to the kitchen.
Imagine sitting with it.
Naming it.
"I'm feeling frustrated and powerless right now."
And then choosing something else.
A walk.
A message to a friend.
Five deep breaths.
Not because you're white-knuckling it.
But because you actually have other tools now.
This is what happened for Sarah.
Three months into our work together, she messaged me on a Wednesday afternoon telling me exactly that story.
She'd had a stressful meeting and she didn't eat to cope.
"I'm not even sure when I didn’t do that anymore," she said.
That's what this work does.
Now? Sarah still has stressful days (we all do).
But she's not stuck in the stress eat guilt cycle anymore.
She can name what she's feeling.
She has coping strategies that actually work.
She knows the difference between "I'm physically hungry" and "I'm emotionally hungry."
Her body feels like it's hers again.
Imagine yourself six months from now.
You've just had one of those days. Everything's gone wrong. You feel overwhelmed.
But instead of reaching for the biscuit tin, you pause.
You name what you're feeling.
And you choose something that actually helps.
No guilt. No shame. No "I'll start again Monday."
Just you, feeling in control.
Feeling calm around food.
Feeling like your body is yours.
Can you see it? Can you feel what that would be like?
Because that's not fantasy. That's what happens in my 1-1 coaching.
We don't faff around with meal plans or calorie counting.
We go deep (but honestly, it's enlightening, not painful).
We tackle the root cause - why you're reaching for food when you're not actually hungry.
What emotions you're avoiding. How to actually cope without using food as the off-switch.
It's not about restriction.
It's about understanding yourself better.
And here's what I know - if you're reading this and thinking "That's me. I'm Sarah"...
You're exactly who I work with.
You don't need more willpower.
You need to understand what's actually going on under the surface.
So let's chat.
Book a free no-obligation call with me. We'll talk about what's going on for you, where you want to be and whether coaching is right for you.
No pressure. No sales pitch. Just an honest conversation.
Because that version of you six months from now? The one who doesn't reach for food every time life gets hard?
She's waiting for you.
You can book your call here.



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